Posts Tagged ‘recording’

More on why Free Streming is a bad business model and also a bad measure for charts like the new Billboard “consumption” charts… It makes no sense but we do live in a world where Pet Rocks were once a hot item and ‘Reality TV” now reigns supreme in Primetine… So now how much advertising your music is linked to via free streaming services is replacing music sales as a measure of worth.. It’s very hard not to find these thoughts depressing if you are an aspiring artist or true music lover.

New Math $.00666 : Billboard’s New “Consumption” Chart, Free Streams and the End Of Meaningful Metrics?.


 Master Monitor Series VLS-1B

After launching our Tonsaver guitar speaker cabs, which generated unanimous rave reviews or awesome feedback from the lucky few guitarists who got their hands on a cab from the limited first production run, we turned our attention back two studio monitor design.

It’s been three months of intense component testing, building prototypes and fine tuning cabinet designs and we are really excited about the results.

The first new product/package to emerge from this period of R&D is the base model in our Master Monitor Series; the VLS-1B. Apart from the few cosmetic refinements (choices of finish/colour and the logo plates, etc) that will adorn the production model, the VLS-1B system configuration will be as pictured here.

Although the main intended use for this system is monitoring in Mastering Studios or Recording studio mixing applications, it is just as much at home in a large living room as a very impressive home Hi-Fi or Home Theatre System (5.1 – 7.1 surround with the addition of extra mid/top cabs for the additional channels)

The quality of this system belies the fact that this is the base model in our Master Monitor Series and we have incorporated very cost effective components to keep the sale price reasonable. We are absolutely stoked with the sound and performance of this prototype. The accuracy, transparency, imaging and overall frequency range is stunning. So much so that we can confidently state the VLS-1B will match the sonic quality (or even out perform) most speaker systems costing three to four times as much.

Of course we may be biased and there is a subjective component in the evaluation of any speaker system so we invite anyone who lives in Melbourne Australia (or may be travelling here in the next few months) and has a passion for hi-end audio to contact us and arrange a listening session.

We have also almost completed testing and fine tuning for a new compact two-way studio monitor that incorporates some of the same design principles applied to the VLS-1B, more about the release of that model soon.

Rokk Lattanzio

We are just about to launch our range of studio monitors and guitar speaker cabinets under the Lattanzio Audio or Lattanzio brand names…

This represents the very exciting culmination of many years experience and R&D as a music producers, musicians or audio engineers for myself and my business partners.

Our speaker designs are truly unique and deliver state of the art transparency, imaging and accuracy. I know, you’re probably thinking “what else would you say about your own product?” Of course… but naturally we don’t expect you to take our word for it.

Wherever possible we hope you will audition our products for yourself but if that’s not possible we will also be providing testimonials from industry professionals and will be available to answer any questions you may have by phone or email.

Stay tuned for product launches in the coming months.


Rokk Lattanzio